ABOUT
US
DOLL, MORE THAN AN EMOTION
Soom Korea was founded in 2002 as a specialized ball-jointed doll development company with creative technology and high-quality manufacturing capabilities.
Soom Korea’s goal is to combine independent technology development and artistic talent to provide “Doll, more than an emotion” to doll lovers around the world. We will continue to do our best to meet your trust and expectations by creating more beautiful and attractive dolls with continuous challenges and passion.
MISSION
STATEMENT
SOOM aims to be the best doll art brand in the world. Advanced technology and original design provide an experience beyond playing with a doll. A doll with a beautiful appearance and a breath of life protects customers with gentle share and care.
CORE
VALUE
INSPIRATION AND CONNECTION
We value inspiration and connection, delivering new ideas and emotions to our customers. We aim to create a culture that fosters meaningful relationships through communication with customers.
EMOTION AND TECHNOLOGY
We harmoniously combine emotion and technology to create innovative and unique products and services. We deliver exceptional customer experiences through creative solutions that leverage a human-centric approach and cutting-edge technological advancements.
INNOVATION AND CHANGE
We pursue innovation and change, explore new possibilities, and take on challenges beyond existing practices. We embrace continuous improvement, adaptation, and forward-thinking to drive growth and success. We position ourselves as a leader in our industry by anticipating and responding to competitive threats and seizing new opportunities.
ORIGINALITY AND CREATIVITY
We value originality and creativity to provide differentiated experiences in all fields of the world of dolls. We drive groundbreaking innovation by pursuing diverse perspectives, backgrounds, and experiences and exploring unconventional methods. We lead the market success by creating unique value that resonates with customers.
COOPERATION AND COMMUNICATION
By collaborating with experts in various fields, we promote innovation and diversity in art projects and enhance communication with customers. We create better results through collaboration among team members and open communication with customers.
GLOBAL EXPANSION
We actively enter the global market and provide sensitive and surprising products to customers in various regions. We achieve international influence by building, expanding, and growing brands in global markets.
QUALITY
We provide high-quality products to give our customers the best experience. We maintain strict quality control and place our highest priority on customer trust. We always do our best to ensure customer satisfaction and safety.
our
brand
Our
Intellectual
Property
SOOM owns extensive intellectual property rights for our creations in the ball-jointed doll industry. Our intellectual property rights represent our commitment to constantly innovate and reinvent ourselves to create better dolls.
