{"id":288263,"date":"2025-05-29T16:15:22","date_gmt":"2025-05-29T07:15:22","guid":{"rendered":"https:\/\/dollsoom.com\/?p=288263"},"modified":"2025-05-30T09:51:26","modified_gmt":"2025-05-30T00:51:26","slug":"soom-%ec%a7%80%eb%82%9c-20%eb%85%84%ec%9d%98-%ea%b8%b0%eb%a1%9d-2","status":"publish","type":"post","link":"https:\/\/dollsoom.com\/en\/notice-en\/soom-%ec%a7%80%eb%82%9c-20%eb%85%84%ec%9d%98-%ea%b8%b0%eb%a1%9d-2\/","title":{"rendered":"SOOM, A record of the past 20 years"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"288263\" class=\"elementor elementor-288263 elementor-288183\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7575ba e-flex e-con-boxed e-con e-parent\" data-id=\"a7575ba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9330321 elementor-widget elementor-widget-image\" data-id=\"9330321\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.gem.dollsoom.com\/wp-content\/uploads\/2021\/12\/World-distribution-map-of-SOOM.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53df77c e-con-full e-flex e-con e-child\" data-id=\"53df77c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b896919 elementor-widget elementor-widget-counter\" data-id=\"b896919\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Countries<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"69\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5906f56 elementor-widget elementor-widget-counter\" data-id=\"5906f56\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Customers<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"22376\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bca739 elementor-widget elementor-widget-counter\" data-id=\"2bca739\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Released Dolls<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1034\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d117c elementor-widget elementor-widget-counter\" data-id=\"95d117c\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Years<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"20\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4463726 e-flex e-con-boxed e-con e-parent\" data-id=\"4463726\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69e00aa elementor-widget elementor-widget-spacer\" data-id=\"69e00aa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d635e59 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d635e59\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" viewBox=\"0 0 120 120\" fill=\"none\"><path d=\"M45.7343 54.2305C42.6037 54.2305 40.0566 56.7774 40.0566 59.9081C40.0566 63.0388 42.6037 65.5858 45.7343 65.5858C48.865 65.5858 51.4118 63.0388 51.4118 59.9081C51.4118 56.7774 48.865 54.2305 45.7343 54.2305Z\" fill=\"black\"><\/path><path d=\"M60.0001 0C26.9159 0 0 26.9157 0 60C0 93.0842 26.9159 120 60.0001 120C93.0843 120 120 93.0842 120 60C120 26.9157 93.0843 0 60.0001 0ZM29.3367 85.43C20.3493 80.1503 14.5458 70.1812 14.5458 60.0265C14.5458 49.8717 20.3958 39.843 29.4495 34.5567L33.2036 40.9905C24.9259 45.8191 21.9943 54.2626 21.9943 60.0265C21.9943 65.7904 24.9061 74.1874 33.1108 79.0094L29.3433 85.43H29.3367ZM45.733 72.9007C38.5696 72.9007 32.7394 67.0705 32.7394 59.9071C32.7394 52.7437 38.5696 46.9135 45.733 46.9135C52.8964 46.9135 58.7265 52.7437 58.7265 59.9071C58.7265 67.0705 52.8964 72.9007 45.733 72.9007ZM74.2605 72.9007C67.0971 72.9007 61.2669 67.0705 61.2669 59.9071C61.2669 52.7437 67.0971 46.9135 74.2605 46.9135C81.4239 46.9135 87.254 52.7437 87.254 59.9071C87.254 67.0705 81.4239 72.9007 74.2605 72.9007ZM99.4119 82.0074L86.6438 34.9546L93.3694 33.1306L106.137 80.1834L99.4119 82.0074Z\" fill=\"black\"><\/path><path d=\"M74.2597 54.2305C71.1291 54.2305 68.582 56.7774 68.582 59.9081C68.582 63.0388 71.1291 65.5858 74.2597 65.5858C77.3904 65.5858 79.9372 63.0388 79.9372 59.9081C79.9372 56.7774 77.3904 54.2305 74.2597 54.2305Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0655017 elementor-widget elementor-widget-elementskit-heading\" data-id=\"0655017\" data-element_type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h1 class=\"ekit-heading--title elementskit-section-title \">OUR HISTORY<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e65e11 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-timeline\" data-id=\"5e65e11\" data-element_type=\"widget\" data-widget_type=\"elementskit-timeline.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <div class=\"timeline-area vertical-timeline multi-gradient floating-style oneside\" > \n\n         \n                    <div class=\"single-timeline media single-timeline-count-1 elementor-repeater-item-75bbf85\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2002<\/h3>\n                                    \n                                                                  <p>\u2022 Establish KIZ Entertainment (March 15)<br>\n\u2022 Clay Animation 'Mancho &amp; His friends' series production (broadcast on EBS-TV)<br>\n\u2022 Develop of ball jointed doll(BJD)<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-2 elementor-repeater-item-66f4cd5\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2003<\/h3>\n                                    \n                                                                  <p>\u2022  Open the Soom bjd brand website in Korean<br>\n\u2022  Release of the first Gem body(60cm) : Dimo &amp; Dillui<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-3 elementor-repeater-item-4301944\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2004<\/h3>\n                                    \n                                                                  <p>\u2022  Development and launch of Soom silicone eyes<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-4 elementor-repeater-item-46c6716\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2005<\/h3>\n                                    \n                                                                  <p>\u2022  Open Soom English website<br>\n\u2022  First release of the Mini Gem(30cm) : Uyoo<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-5 elementor-repeater-item-43d1857\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2007<\/h3>\n                                    \n                                                                  <p>\u2022  First release of the Mecha Angel Male(80cm) : Sabik<br>\n\u2022  First release of the Gem's MD series : Sabik - I.B.Hunter<br>\n\u2022  First release of the Teenie Gem(28cm) : Pepper &amp; Mint<br>\n\u2022  Open the Soom doll\u2019s classroom SOOM ACADEMY<br>\n\u2022  First release of the Super Gem Male(65cm) : Spinel<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-6 elementor-repeater-item-7577fb8\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2008<\/h3>\n                                    \n                                                                  <p>\u2022  Release the Mecha Angel's first fantasy doll : Vega<br>\n\u2022  First release of the Super Gem Female(59cm) : Dia<br>\n\u2022  Release the Gem's first fantasy doll : Beryl<br>\n\u2022  First release of the Mecha Angel Female(79cm) : Vega<br>\n\u2022  Established SOOM JAPAN with opening a store in Harajuku<br>\n\u2022  Launch the Neo-AngelRegion brand (acquisition of AngelRegion)<br>\n\u2022  Open the Rosette website, Pure Body (47cm) first released<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-7 elementor-repeater-item-95d9ecf\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2009<\/h3>\n                                    \n                                                                  <p>\u2022  Converted to Soom Korea Co., Ltd.<br>\n\u2022  Venture business registration (KTFC)<br>\n\u2022  Introduction of 100 days delivery guarantee service<br>\n\u2022  Soom Emporium 5 brands integrated website open<br>\n\u2022  Start online verification service for Certification of Authenticity<br>\n\u2022  Launch the Idealian brand<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-8 elementor-repeater-item-0ca29f0\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2010<\/h3>\n                                    \n                                                                  <p>\u2022  First release of the Idealian ID72 body : Branon<br>\n\u2022  First release of the iMda doll : 5.2 Natassa<br>\n\u2022  First release of the Nappy Choo(12cm)<br>\n\u2022  First release of the Mega Gem(68cm) : Monzo<br>\n\u2022  Established Soom China branch<br>\n\u2022  Corporate R&amp;D Center certification (KITA)<br>\n\u2022  First release of the Little Gem Boy(42cm) : Aphan<br>\n\u2022  Open the Soom Emporium EURO website<br>\n\u2022  First release of the Timp(11cm) : Rotini &amp; Capellini<br>\n\u2022  First release of the Super Gem Centaur Body : Epidos<br>\n\u2022  First release of the Little Gem Girl(42cm) : Tuff &amp; Sueve\n<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-9 elementor-repeater-item-294af36\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2011<\/h3>\n                                    \n                                                                  <p>\u2022  First release of the Rosette Muse Body(43cm), Lady Type<br>\n\u2022  First release of the Idealian 51 Male Body : London<br>\n\u2022  First release of the Idealian 68 Female Body : Albany<br>\n\u2022  Last release of the Gem's MD series : Arkose<br>\n\u2022  New York Comic Con Exhibition<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-10 elementor-repeater-item-fbc3b8d\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2012<\/h3>\n                                    \n                                                                  <p>\u2022  Release the Fashion Doll(41cm) LILA series<br>\n\u2022  Release the Super Gem Female New Body(63cm) : Gneiss<br>\n\u2022  Release the Super Gem Male New Body(65cm) : Tremo<br>\n\u2022  First release of the Gem Faemon(30cm) : Isaac<br>\n\u2022  Participated in Hong Kong International Licensing Show<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-11 elementor-repeater-item-53b317c\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2013<\/h3>\n                                    \n                                                                  <p>\u2022  First release of the Cutie Pie(12cm) : Pandy<br>\n\u2022  First release of the Easter special Humpty-Dumpty<br>\n\u2022  Sponsored the World Pop-up Art Exhibition at Seoul Arts Center<br>\n\u2022  Tokyo I\u30fbDoll Exhibition<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-12 elementor-repeater-item-6f5b858\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2014<\/h3>\n                                    \n                                                                  <p>\u2022  Hobby Store Lillikit opened<br>\n\u2022  Artist collaboration art toy NANOO, MUTE released<br>\n\u2022  Open the Soom Emporium Korean website<br>\n\u2022  Participated in Lyon L-Doll Festival, France<br>\n\u2022  Sponsored the Steampunk Art Exhibition at Seoul Arts Center<br>\n\u2022  Hosted by Hobby Festival 2014 at SETEC<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-13 elementor-repeater-item-0f1e986\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2015<\/h3>\n                                    \n                                                                  <p>\u2022 Release the Rosette Male body(44cm)<br>\n\u2022  First release of the Cutie Gem(12cm) : Zard<br>\n\u2022  Hosted by Hobby Festival 2015 at SETEC<br>\n\u2022 Participated in exhibitions in Thailand, Canada and Spain<br>\n\u2022 Exhibitions in Seoul, Tokyo, Shanghai, Hong Kong and Taipei<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-14 elementor-repeater-item-62ada60\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2016<\/h3>\n                                    \n                                                                  <p>\u2022  Approved as an industrial design company (KIDP)<br>\n\u2022  Release the Super Gem Male New Body(67cm) : Brett<br>\n\u2022  First release of the Petit Gem(13cm) : Ondiin<br>\n\u2022  First release of the Idealian 75 Body : [LE] Narmer<br>\n\u2022  First release of the Idealian 75 Body : [SO] York<br>\n\u2022  Exhibitions in Taipei, Seoul, Tokyo, Shanghai, Bangkok and Hong Kong<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-15 elementor-repeater-item-ffdbcb2\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2017<\/h3>\n                                    \n                                                                  <p>\u2022  Last release of the Mega Gem(68cm) : Handol<br>\n\u2022  First release of the Bebe Gem(12cm) : Puka<br>\n\u2022  Industry-University Cooperation Project : Research of Digital LED eyes for A.I dolls<br>\n\u2022  Exhibitions in Shanghai, Taipei, Seoul, Tokyo and Hong Kong<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-16 elementor-repeater-item-64427bf\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2019<\/h3>\n                                    \n                                                                  <p>\u2022  Soom Emporium Renewal Open<br>\n\u2022  Release the Soom resin eye series<br>\n\u2022  Relocation of the Soom HQ \/ Doll Lab (Hongik Univ.)<br>\n\u2022  Exhibitions in Bangkok, Tokyo, Shanghai, Taipei and Seoul<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-17 elementor-repeater-item-27d7a97\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2020<\/h3>\n                                    \n                                                                  <p>\u2022  Soom Certificate Separation Issuance for the Head &amp; Body<br>\n\u2022  End sale of the iMda dolls<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-18 elementor-repeater-item-59c8983\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2021<\/h3>\n                                    \n                                                                  <p>\u2022  Release the Little Gem Renewal Body(43cm) : Hya &amp; Ralis<br>\n\u2022  Soom Certificate Verification Service<br>\n\u2022  1st Soom Artistic Honors Award<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-19 elementor-repeater-item-7145bb4\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2022<\/h3>\n                                    \n                                                                  <p>\u2022 Awarded a commendation of merit for the Science and Technology Promotion<br>\n\u2022  Monitoring counterfeit goods using artificial intelligence (AI) deep learning technology<\/p>\n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n       \n                    <div class=\"single-timeline media single-timeline-count-20 elementor-repeater-item-abc2b82\" >\n                            <div class=\"timeline-item media\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                <div class=\"timeline-content\">\n\n                                     \n                                                                            <h3 class=\"title\">2023<\/h3>\n                                    \n                              \n\n\n                            \n                            <div class=\"timeline-info timeline-info-onside\" data-settings=\"{&quot;_animation&quot;:&quot;&quot;}\">\n                                                        <\/p>\n                            <\/div>\n                            \n                                <\/div><!-- .timeline-content END -->\n                                                               <div class=\"timeline-pin\"><\/div>\n                            <\/div><!-- .timeline-item .media END -->\n\n                            <div class=\"timeline-pin-icon\">\n            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>        <\/div>\n        \n                        <\/div><!-- .single-timeline .media END -->\n           <div class=\"timeline-bar\"><\/div>\n    <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Countries 0 Customers 0 Released Dolls 0 Years 0 OUR HISTORY 2002 \u2022 Establish KIZ Entertainment (March 15) \u2022 Clay Animation &#8216;Mancho &amp; His friends&#8217; series production (broadcast on EBS-TV) \u2022 Develop of ball jointed doll(BJD) 2003 \u2022 Open the Soom bjd brand website in Korean \u2022 Release of the first Gem body(60cm) : Dimo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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